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Marketing Moment: Exclusive Membership Increases Customer Loyalty
As you may already know, from my first post, I work as a bartender on the weekends. Recently, my bar (and many others in the downtown area) was approached by a new company with a great concept to...
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Marketing Moment: Making a Positive out of a Negative
I am an avid Groupon user, and mostly, I am more than satisfied with my purchases, however, every now and then I’m not quite as happy and some items get returned. As I’m a frequent online shopper, I’m...
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Marketing Moment: Creativity In the Folds of the Sunday Paper
I found this advertisement for the state of Wyoming in my Sunday paper. The imagery immediately grabbed my eye and I picked it out of the crowd of advertisements. The piece is creative, visually...
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Marketing Moment: Talk to Us to Win!
We’ve posted a lot of marketing moments this year, but we know we aren’t the only ones with ideas to share! Talk to us about your Marketing Moments and you could win a FREE template from Bright Peak!...
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Marketing Moment: A Little Something to Make them Smile
My kids and I love NatureSweet Cherub Tomatoes and Sunbursts (the little yellow ones – so good!). When they are in season we have a constant supply running through our house. Recently, I noticed a...
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Marketing Moment: Brand Loyalty
Earlier this year, a new bar opened up across the street from the bar where I work part time. For the past 4 months it has been the hot, new place to go on the weekends. My managers, fellow bartenders...
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Marketing Moment: Email Marketing Still Works if You Do it Right
While reading through my blogroll this week, I found a gem from Copyblogger about email marketing. We keep hearing email marketing is dead or dying, but evidence just doesn’t line up with that...
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Marketing Moment: One Bad Review
A couple of weeks ago I was given the task of taking our family’s dog, Harlee, to the kennel as we were going out of town over the weekend. Usually we leave him at home for short trips like this –...
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Marketing Moment: The Magic of a Coupon
We have all seen the buzz surrounding couponing this past year with shows such as Extreme Couponing on TLC. While I am not an extreme couponer, I do appreciate a deal now and then. A few weeks ago, we...
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Marketing Moment: Saying “Welcome”
My husband and I recently moved all of our bank accounts to a different bank. We did a lot of research, picked the best bank for us and made the move. I was pleasantly surprised to receive a phone call...
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Marketing Moment: Build Anticipation and They Will Come
My dad is a Realtor. Last week he listed a home in a popular Denver neighborhood. Rather than opening it up for showings right away, he decided to keep it listed for the week and not allow anyone to...
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Marketing Moment: Increase Your Opens By Using ALT Text
I received this email from Jib Jab a few weeks ago. Jib Jab makes funny email cards and videos using faces of your friends and family. In this email, they are adverstising their celebratory ecards....
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Marketing Moment: Winning Customer Loyalty through Consistency
A few weeks ago, my wife and I had a restaurant experience that could have cost that restaurant’s owner hundreds of dollars in lost revenue as a result of my family never dining there again. However,...
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Marketing Moment: Solving Customer Service Problems by Asking the Right...
Last week we wrote a blog about the customer being right. In the scenario given, the customer ordering coffee felt blamed for the mistake rather than the barista using tact in resolving the issue....
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Marketing Moment: Make the Customer Think They Are Right
My friend recently told me about an interaction she had over an order at a coffee shop. She ordered a decaf latte. At 8 months pregnant, she always chooses to drink decaf. After waiting for about 10...
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Marketing Moment: Use April Fool’s Day to Bring Some Buzz
Happy April Fool’s Day! Today is a fun holiday for staplers in jello, faux letters of resignation and posting out of order signs on restroom doors. I grew up with a prankster dad who always pulled a...
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Marketing Moment: Lessons from the Tale of a Sales Fail
We were recently considering trying a new company for our internet service. We heard their speed was incredibly fast and reliable. So, my husband gave them a call and they explained they’d be sending a...
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Marketing Moment: Add Some Madness to Your March Marketing
Unless you have been living under a rock, you know we are about to begin the March Madness season. March Madness is the NCAA Men’s Division I Basketball Championship, a single-elimination college...
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Marketing Moment: Adding Something Special with Something Simple
Late last year my husband and I enjoyed a wonderful dinner with some close friends at the Melting Pot. Midway through our dinner, one of the hostesses stopped by our table with a digital camera. She...
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Marketing Moment: The Year of Twitter?
Many marketing experts are calling 2013: The Year of Twitter. Big name marketers certainly seem to have latched on to the idea: During the Super Bowl, Twitter was mentioned in 50% of the commercials...
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