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Marketing Moment: Saying “Welcome”
My husband and I recently moved all of our bank accounts to a different bank. We did a lot of research, picked the best bank for us and made the move. I was pleasantly surprised to receive a phone call...
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Marketing Moment: The Magic of a Coupon
We have all seen the buzz surrounding couponing this past year with shows such as Extreme Couponing on TLC. While I am not an extreme couponer, I do appreciate a deal now and then. A few weeks ago, we...
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Marketing Moment: One Bad Review
A couple of weeks ago I was given the task of taking our family’s dog, Harlee, to the kennel as we were going out of town over the weekend. Usually we leave him at home for short trips like this –...
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Marketing Moment: Email Marketing Still Works if You Do it Right
While reading through my blogroll this week, I found a gem from Copyblogger about email marketing. We keep hearing email marketing is dead or dying, but evidence just doesn’t line up with that...
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Marketing Moment: Brand Loyalty
Earlier this year, a new bar opened up across the street from the bar where I work part time. For the past 4 months it has been the hot, new place to go on the weekends. My managers, fellow bartenders...
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Marketing Moment: A Little Something to Make them Smile
My kids and I love NatureSweet Cherub Tomatoes and Sunbursts (the little yellow ones – so good!). When they are in season we have a constant supply running through our house. Recently, I noticed a...
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Marketing Moment: Talk to Us to Win!
We’ve posted a lot of marketing moments this year, but we know we aren’t the only ones with ideas to share! Talk to us about your Marketing Moments and you could win a FREE template from Bright Peak!...
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Marketing Moment: Creativity In the Folds of the Sunday Paper
I found this advertisement for the state of Wyoming in my Sunday paper. The imagery immediately grabbed my eye and I picked it out of the crowd of advertisements. The piece is creative, visually...
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Marketing Moment: Making a Positive out of a Negative
I am an avid Groupon user, and mostly, I am more than satisfied with my purchases, however, every now and then I’m not quite as happy and some items get returned. As I’m a frequent online shopper, I’m...
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Marketing Moment: Exclusive Membership Increases Customer Loyalty
As you may already know, from my first post, I work as a bartender on the weekends. Recently, my bar (and many others in the downtown area) was approached by a new company with a great concept to...
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